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Home/Our Work/AI operations & outreach platform
AI & automation

AI operations & outreach platform

One command centre for every AI agent, conversation and dollar spent.

Illustration for AI operations & outreach platform

Overview

The challenge

AI agents were talking to customers across chat, voice and SMS, but nobody had one place to see what they were doing, what they cost, or when a human needed to step in. Proactive outreach needed strict rules so automation never overstepped.

Our approach

We built an operations console that sits over every AI channel: scheduled jobs, human-reviewed outreach, conversation analysis, knowledge bases, cost tracking and an evaluation harness. Guardrails are enforced in code, not just policy.

Project type
AI & automation
Client
Confidential

Built with

  • OpenAI
  • Supabase Edge Functions
  • pg_cron
  • ElevenLabs
  • Telnyx

Standout features

  • Proactive SMS outreach drafted by AI and gated by quiet hours, caps and consent, with people approving what goes out
  • Every AI call logged with tokens and cost, plus an ops assistant that answers questions about spend, quality and jobs in plain English
  • An evaluation harness that tests AI messages against hard rules and an AI judge before they reach anyone

Everyday impact

The team sees what every AI agent is doing, what it costs and when it needs a human, without digging through logs.

What we built

Inside the system

  • Scheduled job engine

    Every job is a configurable row with on/off switches, run history and a “run now” button, dispatched every minute by a database scheduler.

  • Human-reviewed SMS outreach

    Rules queue reminders, an AI writer drafts personalised messages from live context, and only explicitly allow-listed rules send automatically. Everything else waits in an editable review queue.

  • Hard delivery gates

    Quiet hours, daily and weekly caps, snooze, do-not-disturb, consent and escalation checks run before any message goes out, with an atomic claim so nothing sends twice.

  • Outcome tracking

    A funnel from sent to replied to completed shows whether outreach actually helps, per rule and per person.

  • Conversation sentiment & issue clustering

    AI scores conversations across five channels, logs issues, groups them into categories and writes an executive summary.

  • Ops assistant

    A streaming, tool-calling assistant answers questions about spend, tokens, model performance, job status and problem conversations, with read-only database access.

  • Agent & knowledge management

    Create agents, assign tools, edit memory modules and test against production. Knowledge bases get embeddings, summaries, duplicate detection and document import.

  • Cost logging & evaluations

    Every AI call is logged with tokens and cost from one rate card. An evaluation harness checks AI messages against hard rules and an AI judge, with gate tests in CI.

How it works

From start to finish

  1. 01

    A scheduler triggers jobs every minute: scans, reminders, analysis and reports.

  2. 02

    AI drafts outreach or analysis, then hard gates check consent, timing and caps.

  3. 03

    Allow-listed messages send. Everything else lands in a human review queue.

  4. 04

    Results, costs and outcomes flow back into dashboards and evaluations.

Services behind this project

  • AI & Business AutomationTeams that want AI to take on routine work safely, with clear review and visibility.
  • Custom Software & Web ApplicationsTeams whose processes have outgrown off-the-shelf tools.

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